The Story Behind J.HS
J.HS Event Studio was created as a space for meaningful connection.
After years working in global brand strategy and luxury lifestyle industries, Joyce felt a growing desire to create experiences that bring people together in a more human and sensory way.
Through sound, food, wine, and intentional gatherings, she now designs curated spaces and experiences where people can slow down, reconnect, and share meaningful moments together.
Background & Expertise
Joyce’s professional journey began in the technology sector before moving into fashion PR, where she worked with international lifestyle and luxury brands including Omega, Poltrona Frau, Tissot, and Thomas Sabo. She later deepened her expertise in Milan through studies and work in Luxury Brand Management, combining strategy, storytelling, and brand experience.
Her career expanded into global retail, leading product and merchandising initiatives for Zara Home across the APAC region and supporting international brands entering the U.S. market through partnerships with retailers such as Costco, Target, TJX Group, and Macy’s.
Alongside her work in brand strategy and experiential design, Joyce cultivated a deep interest in wellbeing and sensory experiences. She is a trained florist, holds the WSET Level 2 Award in Wines, and is a certified sound healing practitioner and hypnotherapist trained by Paul McKenna and accredited by IAPCP.
J.HS Event Studio
J.HS Event Studio creates joyful and meaningful gatherings designed to awaken the senses and foster genuine human connection.
Based in Málaga, Spain, the studio brings together Joyce’s background in brand strategy, floristry, wine, sound healing, and hypnosis to craft multi-sensory experiences where people can slow down, reconnect, and share memorable moments together.
From wine tastings and curated dinners to sound journeys, tea rituals, and intimate gatherings, each experience is thoughtfully designed to create a space for connection, reflection, and community — an Oasis of Oxytocin.
J.HS Event Studio brings these experiences to life across three areas:
Wine tastings, sound journeys, curated dinners, tea rituals, and intimate celebrations designed as joyful multi-sensory gatherings that bring people together.
Private sound healing and hypnosis sessions that support relaxation, clarity, and deeper connection with oneself.
Collaboration & Creative Direction
Creative direction and brand storytelling for lifestyle, fashion, home, and boutique hospitality brands.
Upcoming Experiences
Wellbeing Private Session
Choose the session that feels right for you and select a time that fits your schedule.
Our sound and hypnosis sessions are designed for personal growth, relaxation, and subconscious alignment. These services are non-clinical and non-medical. They are a beautiful addition to your wellness routine but are not a substitute for medical advice or psychiatric care.
